Social Media
Social media management can be a valuable resource for an author’s individual book release but is also a primary investment in the literary career of an author.
Why Social media management?
- Social media grows an author’s influence and message outreach in a meaningful and quantitative manner.
- Authors can develop authentic connections with people to whom they would not otherwise have access (comparative authors, influencer readers, reviewers and other media).
- Social media amplifies hits that an author gets during the course of a campaign making individual coverage hits much more valuable.
- Robust social media platforms are highly attractive assets for publishers when authors have forthcoming manuscripts.
- Social media solidifies an author’s brand.
- Social media gives authors a chance to test publicity messaging pre-pitch.
- Social media is one of the only effective types of post release publicity.
What does social media management include?
Our author social media management will include all aspects of your social media campaigns: writing, posting, engaging. Authors will receive an initial questionnaire for our use in brand creation. After that, authors will receive weekly updates with progress notes and “homework assignments” (such as favorite quotes or recent books read) in order to increase the accuracy and authenticity of our writing.
Our work includes:
- Twitter and Instagram full management
- Hashtag research and strategy
- Author branding
- Influential connection building
- Graphic design and short video production
- Engagement with reviewers and comparative authors
- Community building
- Pre-launch, launch, and post-launch engagement
How long does a social media campaign last?
Our authors tend to fall into two groups:
- Authors who do social media in correlation with a pre-pub publicity campaign for the 6 months leading up to and slightly after book release
- Authors who start with us on a book post release in order to establish publicity.
We work month to month and we advise a campaign of at least four months as growth is exponential.
Many of our authors continue their social media campaigns, ongoing, as they want their platforms to continue to grow and they want continued publicity for their books. For authors who finish their campaigns sometime after book release, we put together a post-release campaign package to help support author driven work on social media platforms in a meaningful, organized way.
