How interesting or cool or unique or important or hip or useful or portentous or transitory or courageous or ball busting is your product?
Let’s be honest here. It just doesn’t work to simply come up with some slogan that’s supposed to translate all of that into selling a product.
About a million years ago, when dinosaurs roamed the earth and ad agencies used single frame campaigns, a company would come up with a single slogan they felt would sell the product.
But…
“It’s Toasted”
Just doesn’t sell Lucky Strikes no more.
Buzz provides something of value to your target market.
If you’re selling a TV show about tattoos, how about making a platform for people to show pics of their own tattoos and talk about the stories behind the ink?
If you're starting a holistic wellness center, why not let folks ask the doctor, the massage therapist and the acupuncturist questions at the same time?
Real life experience beats a written explanation any day.
We know, we know, it’s a little bit of a MindBuck to think of this as advertising instead of "A little dab'll do ya".
But damn, is it fun. And hell yeah, it works.
Want people to know about what you’re doing and what you’re up to? Most importantly, want them to keep wondering?
