What is Buzz?
How interesting or cool or unique or important or hip or useful or portentous or transitory or courageous or ball busting is your book?
Let’s be honest here. It just doesn’t work to print up some promo bookmarks with the title of your book, your email, and a tagline and pass them out at author networking events. That shouldn’t even be a thing.
About a million years ago, when dinosaurs roamed the earth and ad agencies used single frame campaigns, a company would come up with a slogan they felt would sell the product. But… "It’s Toasted,” ain’t sellin’ Lucky Strikes no more. And, "A thrilling cross between Portlandia and Apocalypse Now," isn't going to help generate enthusiasm for your bookmarks at the author networking thing.
If you’re promoting a novel, find 10 comparative novels, read them and interact with the authors on social media. See who loves them and figure out what you have to offer. If you have a memoir, consider a skype book club to let people interact with you. If you have a nonfiction book, find out where the super fans of your topic hang out and provide rare info and clever teasers to motivate book buyers and reviewers.
To be specific: Get readers personally involved and become influential in your own sphere.
More generally: Buy books, read books, attend book readings. You’re not in a vacuum and you have everything to gain from your associations with more established authors and a wider understanding of contemporary book releases.
Want people to know about you and your book? More importantly, want them to keep wondering what's next?
We’ll show you how.
MindBuck
Marketing Services
How interesting or cool or unique or important or hip or useful or portentous or transitory or courageous or ball busting is your book?
Let’s be honest here. It just doesn’t work to print up some promo bookmarks with the title of your book, your email, and a tagline and pass them out at author networking events. That shouldn’t even be a thing.
About a million years ago, when dinosaurs roamed the earth and ad agencies used single frame campaigns, a company would come up with a slogan they felt would sell the product. But… "It’s Toasted,” ain’t sellin’ Lucky Strikes no more. And, "A thrilling cross between Portlandia and Apocalypse Now," isn't going to help generate enthusiasm for your bookmarks at the author networking thing.
If you’re promoting a novel, find 10 comparative novels, read them and interact with the authors on social media. See who loves them and figure out what you have to offer. If you have a memoir, consider a skype book club to let people interact with you. If you have a nonfiction book, find out where the super fans of your topic hang out and provide rare info and clever teasers to motivate book buyers and reviewers.
To be specific: Get readers personally involved and become influential in your own sphere.
More generally: Buy books, read books, attend book readings. You’re not in a vacuum and you have everything to gain from your associations with more established authors and a wider understanding of contemporary book releases.
Want people to know about you and your book? More importantly, want them to keep wondering what's next?
We’ll show you how.
MindBuck
Marketing Services
